llms.txt for hazervc.com
This is the plain-text summary of the site that we publish for AI assistants. The file itself is at /llms.txt.
# Hazer > Hazer LLC is a strategic marketing growth and alignment firm in Twin Falls, Idaho, founded in 2020. It works on search engine optimization, answer engine optimization, generative engine optimization, conversion rate optimization and AI enablement for businesses that live on local search: RV parks, clinics, med spas, home builders, lenders, cabinet shops and land brokers. Contact: https://hazervc.com/contact/ ## Services - [SEO](https://hazervc.com/seo/): Getting a local business into search results. - [AEO](https://hazervc.com/aeo/): Being the exact answer: the featured snippet, the People Also Ask box, the voice reply. - [GEO](https://hazervc.com/geo/): Being named inside a ChatGPT, Gemini, Copilot or Perplexity answer. - [CRO](https://hazervc.com/conversion/): Tracking the calls, forms and bookings that make money, and fixing where visitors drop. - [AI Enablement](https://hazervc.com/ai/): Training a team to use AI, setting up agents, choosing tools and putting guardrails around them. - [Free SEO audit](https://hazervc.com/seo-check/): Scores eleven on-page SEO items on any page and explains how to fix what fails. - [Approach](https://hazervc.com/approach/): How the work runs: audit, align, build, verify from outside, report plainly. - [Work](https://hazervc.com/work/): Case studies with real numbers. - [About](https://hazervc.com/about/): Who Hazer is and where. - [Contact](https://hazervc.com/contact/): How to start a conversation. ## SEO guide Thirty chapters on getting a local business into search results. Hub: https://hazervc.com/seo/ - [How Google finds and reads a local business website](https://hazervc.com/seo/how-google-sees-your-site/): Crawling, indexing, and ranking in plain words, shown on an RV park site that Google had mostly missed. - [What an SEO audit of a small business site actually checks](https://hazervc.com/seo/seo-site-audit/): The checklist behind an audit, with the findings sheet from a two-clinic physical therapy practice. - [What a title tag should say for a local business](https://hazervc.com/seo/title-tags/): The blue headline Google shows for your page, and what it should say for your trade. - [How to write a meta description that gets the click](https://hazervc.com/seo/meta-descriptions/): The two lines under your headline in Google, and how to write them so the searcher chooses you. - [How to structure headings on a service page](https://hazervc.com/seo/heading-structure/): One H1, H2s that carry the questions people search, and nothing chosen for its font size. - [Why every page needs one topic and one search](https://hazervc.com/seo/one-topic-per-page/): A page that covers five services ranks for none of them. Here is how to tell and what to split. - [How duplicate content quietly hides your pages](https://hazervc.com/seo/duplicate-content/): When two pages say the same thing, Google keeps one and drops the other. Here is how to find which. - [What a canonical tag does and when a local site needs one](https://hazervc.com/seo/canonical-tags/): One line of HTML that tells Google which of several matching addresses is the real page. - [How internal links tell Google which pages matter](https://hazervc.com/seo/internal-links/): The links between your own pages, and how they decide which page Google trusts most. - [How to find and fix broken links and set redirects](https://hazervc.com/seo/broken-links-and-redirects/): Links that land on a dead page, and the redirect that sends the visitor and Google to the right one. - [What your XML sitemap should and should not contain](https://hazervc.com/seo/xml-sitemap/): The list of pages you hand to Google, and why most local business sitemaps list the wrong ones. - [When to use noindex and what robots.txt should say](https://hazervc.com/seo/noindex-and-robots/): The two ways to keep a page out of Google, and the one mistake that keeps your whole site out. - [How page speed affects a local business in search](https://hazervc.com/seo/page-speed/): What slow really means to Google, the numbers it measures, and which one to fix first. - [What Google's mobile-first indexing means for your site](https://hazervc.com/seo/mobile-site/): Google reads the phone version of your site, not the desktop one. Here is what that changes. - [How to write alt text for the photos on your site](https://hazervc.com/seo/image-alt-text/): The one-line description behind every photo, what it should say, and how to find the blank ones. - [How to name the URLs on a local business website](https://hazervc.com/seo/url-structure/): What the address of each page should say, how short it should be, and how to change the ones you have. - [How to build a service page that ranks](https://hazervc.com/seo/service-pages/): One page per service, written so Google and a customer both know exactly what it is for. - [When a business needs a page for each location](https://hazervc.com/seo/location-pages/): A second office needs its own page. A town you drive to does not. Here is the line between them. - [How your Google Business Profile and website work together](https://hazervc.com/seo/google-business-profile/): The profile gets you on the map. The website proves the profile is telling the truth. - [Why your name, address and phone must match everywhere](https://hazervc.com/seo/citations-and-nap/): Every listing of your business is a vote, and mismatched listings cancel each other out. - [How reviews affect where you show in search](https://hazervc.com/seo/reviews-and-search/): Count, rating, recency, and the words customers use each move your map ranking in a different way. - [What kind of blog post brings customers to a local business](https://hazervc.com/seo/blog-posts-that-rank/): Posts that answer the question a buyer asks before they call, not news about the company. - [How to find the searches your customers actually type](https://hazervc.com/seo/keyword-research/): The phrases people type are shorter and plainer than the ones on your site. Here is how to find them. - [How to match a page to what the searcher wants](https://hazervc.com/seo/search-intent/): Why a page that ranks can still bring nobody, and how to give the searcher what they came for. - [What to do with thin pages and out-of-date pages](https://hazervc.com/seo/thin-and-stale-content/): The pages nobody visits are still shaping how Google sees the rest of your site. - [What LocalBusiness schema tells Google about you](https://hazervc.com/seo/local-business-schema/): The block of code that tells Google your name, address, hours and type without guessing. - [How to read Google Search Console for a small business](https://hazervc.com/seo/search-console/): Google's own free report on your site, and the five numbers in it worth an owner's time. - [How to track the calls and forms that search sends](https://hazervc.com/seo/tracking-search-leads/): How to know which of last month's calls came from Google, without breaking your phone number everywhere else. - [How to plan pages around a seasonal business](https://hazervc.com/seo/seasonal-content/): Why the page for your busy season has to be live months before it, and how to build the calendar. - [What a monthly SEO report should show an owner](https://hazervc.com/seo/monthly-seo-report/): The six numbers an owner should see each month, and the ones that are there to look busy. ## AEO guide Nine chapters on being the exact answer. Hub: https://hazervc.com/aeo/ - [What answer engine optimization is and who it is for](https://hazervc.com/aeo/what-is-aeo/): The plain-words version of AEO, and which local businesses it pays off for. - [How to win the featured snippet for a local question](https://hazervc.com/aeo/featured-snippets/): The box above the first result, and how a clinic or shop gets its own words into it. - [How to write an answer-first paragraph](https://hazervc.com/aeo/answer-first-paragraphs/): The one paragraph shape that Google, assistants and skimming readers all take whole. - [How FAQ pages and FAQ schema get you into the answer box](https://hazervc.com/aeo/faq-pages-and-schema/): Where FAQ questions belong on your site, and what FAQ schema still does after Google's 2023 change. - [How to show up in People Also Ask](https://hazervc.com/aeo/people-also-ask/): The box of related questions under the results, and how a lender or clinic gets named inside it. - [How to be the answer a voice assistant reads aloud](https://hazervc.com/aeo/voice-search-answers/): What Google Assistant and Siri read back, where it comes from, and how to write a passage that works aloud. - [How to write step-by-step content that becomes the answer](https://hazervc.com/aeo/how-to-content/): The list shape Google lifts whole, and how a clinic or shop writes steps that qualify. - [How definitions and comparison tables win answer boxes](https://hazervc.com/aeo/comparison-and-definition-content/): Two shapes Google lifts whole, the one-sentence definition and the small comparison table. - [How to measure whether you are winning the answer](https://hazervc.com/aeo/measuring-aeo/): The four numbers that tell you whether your site holds the answer boxes, and where to find each one. ## GEO guide Nine chapters on being named by an AI assistant. Hub: https://hazervc.com/geo/ - [What generative engine optimization is, in plain words](https://hazervc.com/geo/what-is-geo/): Being named, correctly, in the paragraph an AI assistant writes when a customer asks for a recommendation. - [Which search index ChatGPT, Gemini, Copilot and Perplexity use](https://hazervc.com/geo/which-index-each-assistant-uses/): The four assistants read from two search indexes. Most local sites are only in one of them. - [How AI assistants appear to choose which businesses to name](https://hazervc.com/geo/how-assistants-choose-sources/): What the assistants seem to look for when they pick two or three names out of a whole town, based on testing. - [How to make your business unambiguous to a machine](https://hazervc.com/geo/entity-clarity/): One name, one address, one category, one phone number, the same everywhere an assistant might look. - [How to write facts an assistant can quote](https://hazervc.com/geo/quotable-facts/): The sentence structure that lets an assistant lift a fact from your page and attach it to your name. - [Why mentions on other sites decide whether you get named](https://hazervc.com/geo/third-party-mentions/): Assistants check your site against pages you do not control. If those pages are silent, so is the answer. - [Which AI crawlers to allow and how to check your robots.txt](https://hazervc.com/geo/ai-crawlers-and-robots/): Each AI crawler has a name. One line in robots.txt lets it in or shuts it out. - [Why dates and freshness matter to AI answers](https://hazervc.com/geo/freshness-and-dates/): A service page last touched in 2023 loses to one dated last month, and gets quoted with its old prices. - [How to measure visits and mentions from AI assistants](https://hazervc.com/geo/measuring-geo/): Visits from assistants show up in Google Analytics. Mentions show up nowhere unless you log them yourself. ## Questions, answered - [How to get your business recommended by ChatGPT](https://hazervc.com/geo/how-to-get-your-business-recommended-by-chatgpt/) - [What is generative engine optimization?](https://hazervc.com/geo/what-is-generative-engine-optimization/) - [AEO vs GEO vs SEO](https://hazervc.com/seo/aeo-vs-geo-vs-seo/) - [How to win a featured snippet](https://hazervc.com/aeo/how-to-win-a-featured-snippet/) - [How to measure AI assistant traffic in Google Analytics](https://hazervc.com/geo/how-to-measure-ai-traffic-in-google-analytics/) - [Which AI crawlers to allow in robots.txt](https://hazervc.com/geo/which-ai-crawlers-to-allow-in-robots-txt/) - [What is llms.txt?](https://hazervc.com/geo/what-is-llms-txt/) - [How do AI assistants choose which businesses to recommend?](https://hazervc.com/geo/how-do-ai-assistants-choose-which-businesses-to-recommend/) - [How to show up in Google AI Overviews](https://hazervc.com/aeo/how-to-show-up-in-google-ai-overviews/) - [What is answer engine optimization?](https://hazervc.com/aeo/what-is-answer-engine-optimization/) - [How to write an answer-first paragraph](https://hazervc.com/aeo/how-to-write-an-answer-first-paragraph/) - [Do online reviews affect whether AI assistants recommend you?](https://hazervc.com/geo/do-online-reviews-affect-ai-recommendations/) - [How to check if ChatGPT can read your website](https://hazervc.com/geo/how-to-check-if-chatgpt-can-read-your-website/) - [What is People Also Ask, and how do you rank in it?](https://hazervc.com/aeo/what-is-people-also-ask-and-how-to-rank-in-it/) - [How to get cited by Perplexity](https://hazervc.com/geo/how-to-get-cited-by-perplexity/) - [Does schema markup help with AI search?](https://hazervc.com/seo/does-schema-markup-help-with-ai-search/) - [How long does AEO and GEO take to work?](https://hazervc.com/aeo/how-long-does-aeo-and-geo-take-to-work/) - [What does an AEO agency actually do?](https://hazervc.com/aeo/what-does-an-aeo-agency-do/) - [How to get your business recommended by Google Gemini](https://hazervc.com/geo/how-to-get-your-business-in-google-gemini/) - [Should I publish prices on my website?](https://hazervc.com/aeo/should-i-publish-prices-on-my-website/) - [AI search readiness checklist](https://hazervc.com/geo/ai-search-readiness-checklist/) - [What does a GEO agency actually do?](https://hazervc.com/geo/what-does-a-geo-agency-do/) - [AEO and GEO glossary](https://hazervc.com/aeo/aeo-and-geo-glossary/) - [How to find the questions your customers ask](https://hazervc.com/aeo/how-to-find-the-questions-your-customers-ask/) - [How to add FAQ schema to your website](https://hazervc.com/aeo/how-to-add-faq-schema-to-your-website/) - [How to write a service page that wins the answer box](https://hazervc.com/aeo/how-to-write-a-service-page-that-wins-the-answer-box/) - [Featured snippet vs AI Overview](https://hazervc.com/aeo/featured-snippet-vs-ai-overview/) - [How to optimize for voice search](https://hazervc.com/aeo/how-to-optimize-for-voice-search/) - [How to track featured snippets in Search Console](https://hazervc.com/aeo/how-to-track-featured-snippets-in-search-console/) - [Do blog posts help with AEO?](https://hazervc.com/aeo/do-blog-posts-help-with-aeo/) - [How to write a comparison table Google will lift](https://hazervc.com/aeo/how-to-write-a-comparison-table-google-will-lift/) - [How to answer "how much does it cost" on your website](https://hazervc.com/aeo/how-to-answer-how-much-does-it-cost-on-your-website/) - [What is zero-click search, and does it hurt local businesses?](https://hazervc.com/aeo/what-is-zero-click-search/) - [How to get your business recommended by Microsoft Copilot](https://hazervc.com/geo/how-to-get-your-business-recommended-by-microsoft-copilot/) - [How to check what AI assistants say about your business](https://hazervc.com/geo/how-to-check-what-ai-assistants-say-about-your-business/) - [What to do when AI assistants are wrong about your business](https://hazervc.com/geo/what-to-do-when-ai-assistants-are-wrong-about-your-business/) - [Do AI assistants use Google Business Profile?](https://hazervc.com/geo/do-ai-assistants-use-google-business-profile/) - [How to get your business mentioned on local websites](https://hazervc.com/geo/how-to-get-your-business-mentioned-on-local-websites/) - [How often do AI assistants update their information?](https://hazervc.com/geo/how-often-do-ai-assistants-update-their-information/) - [Does social media affect AI recommendations?](https://hazervc.com/geo/does-social-media-affect-ai-recommendations/) - [Do AI assistants read PDF menus and price lists?](https://hazervc.com/geo/do-ai-assistants-read-pdf-menus-and-price-lists/) - [How to write a business description AI assistants can quote](https://hazervc.com/geo/how-to-write-a-business-description-ai-assistants-can-quote/) - [What is an entity, and why does it matter for AI search?](https://hazervc.com/geo/what-is-an-entity-and-why-it-matters-for-ai-search/) - [Should a local business block AI crawlers?](https://hazervc.com/geo/should-a-local-business-block-ai-crawlers/) - [How to track phone calls that come from AI assistants](https://hazervc.com/geo/how-to-track-phone-calls-from-ai-assistants/) - [How to tell if your SEO agency is doing the work](https://hazervc.com/seo/how-to-tell-if-your-seo-agency-is-doing-the-work/) - [Do I need a new website for AEO and GEO?](https://hazervc.com/seo/do-i-need-a-new-website-for-aeo-and-geo/) - [How to handle multiple locations for AI search](https://hazervc.com/seo/how-to-handle-multiple-locations-for-ai-search/) - [How to audit your Google Business Profile for AI search](https://hazervc.com/geo/how-to-audit-your-google-business-profile-for-ai-search/) - [How to get into the map pack and AI answers at the same time](https://hazervc.com/seo/how-to-get-into-the-map-pack-and-ai-answers-at-the-same-time/) ## AEO and GEO by industry - [AEO for dentists](https://hazervc.com/aeo/dentists/) - [GEO for dentists](https://hazervc.com/geo/dentists/) - [AEO for med spas](https://hazervc.com/aeo/med-spas/) - [GEO for med spas](https://hazervc.com/geo/med-spas/) - [AEO for physical therapy clinics](https://hazervc.com/aeo/physical-therapy/) - [GEO for physical therapy clinics](https://hazervc.com/geo/physical-therapy/) - [AEO for auto repair shops](https://hazervc.com/aeo/auto-repair/) - [GEO for auto repair shops](https://hazervc.com/geo/auto-repair/) - [AEO for home builders](https://hazervc.com/aeo/home-builders/) - [GEO for home builders](https://hazervc.com/geo/home-builders/) - [AEO for mortgage lenders](https://hazervc.com/aeo/mortgage-lenders/) - [GEO for mortgage lenders](https://hazervc.com/geo/mortgage-lenders/) - [AEO for self storage facilities](https://hazervc.com/aeo/self-storage/) - [GEO for self storage facilities](https://hazervc.com/geo/self-storage/) - [AEO for HVAC companies](https://hazervc.com/aeo/hvac/) - [GEO for HVAC companies](https://hazervc.com/geo/hvac/) - [AEO for plumbers](https://hazervc.com/aeo/plumbers/) - [GEO for plumbers](https://hazervc.com/geo/plumbers/) - [AEO for law firms](https://hazervc.com/aeo/law-firms/) - [GEO for law firms](https://hazervc.com/geo/law-firms/) - [AEO for real estate agents](https://hazervc.com/aeo/real-estate-agents/) - [GEO for real estate agents](https://hazervc.com/geo/real-estate-agents/) - [AEO for restaurants](https://hazervc.com/aeo/restaurants/) - [GEO for restaurants](https://hazervc.com/geo/restaurants/)
