FACTS
Give the assistants facts they can quote: what you do, where, for whom, and what it costs.
CRAWLERS
Let the AI crawlers read your site, and tell them what to read first.
MENTIONS
Get named on the listings, review sites, and local pages the assistants check before they recommend anyone.
More people are asking ChatGPT, Gemini, and Perplexity for a recommendation instead of scrolling through Google. The assistant names a few businesses in a paragraph, and everyone else goes unmentioned. Generative engine optimization is the work of being one of the names.
How it works.
- 1
Check what the assistants say now
We ask ChatGPT, Gemini, and Perplexity the questions your customers ask, and record who they name and why.
- 2
Fix what they read
Your site gets the facts an assistant can quote, written in sentences it can lift, and your robots.txt lets the AI crawlers in.
- 3
Build the mentions
Your listings, reviews, and the local and industry sites the assistants trust all say the same thing about you.
- 4
Measure
Visits from AI assistants show up in Google Analytics as their own source, and your monthly report tracks them.
Results.
GEO by industry.
What GEO looks like for your trade: the questions your customers ask, what the assistants look for, and the pages you need.
GEO questions, answered.
Plain answers to what business owners ask about AI assistants. Each one answers in the first paragraph.
- How to get your business recommended by ChatGPT
- What is generative engine optimization?
- How to measure AI assistant traffic in Google Analytics
- Which AI crawlers to allow in robots.txt
- What is llms.txt?
- How do AI assistants choose which businesses to recommend?
- Do online reviews affect whether AI assistants recommend you?
- How to check if ChatGPT can read your website
- How to get cited by Perplexity
- How to get your business recommended by Google Gemini
- AI search readiness checklist
- What does a GEO agency actually do?
- How to get your business recommended by Microsoft Copilot
- How to check what AI assistants say about your business
- What to do when AI assistants are wrong about your business
- Do AI assistants use Google Business Profile?
- How to get your business mentioned on local websites
- How often do AI assistants update their information?
- Does social media affect AI recommendations?
- Do AI assistants read PDF menus and price lists?
- How to write a business description AI assistants can quote
- What is an entity, and why does it matter for AI search?
- Should a local business block AI crawlers?
- How to track phone calls that come from AI assistants
- How to audit your Google Business Profile for AI search
The GEO guide.
Nine chapters on getting named inside ChatGPT, Gemini, Copilot, and Perplexity answers. Written for business owners, free, no signup.
- What generative engine optimization is, in plain wordsBeing named, correctly, in the paragraph an AI assistant writes when a customer asks for a recommendation.
- Which search index ChatGPT, Gemini, Copilot and Perplexity useThe four assistants read from two search indexes. Most local sites are only in one of them.
- How AI assistants appear to choose which businesses to nameWhat the assistants seem to look for when they pick two or three names out of a whole town, based on testing.
- How to make your business unambiguous to a machineOne name, one address, one category, one phone number, the same everywhere an assistant might look.
- How to write facts an assistant can quoteThe sentence structure that lets an assistant lift a fact from your page and attach it to your name.
- Why mentions on other sites decide whether you get namedAssistants check your site against pages you do not control. If those pages are silent, so is the answer.
- Which AI crawlers to allow and how to check your robots.txtEach AI crawler has a name. One line in robots.txt lets it in or shuts it out.
- Why dates and freshness matter to AI answersA service page last touched in 2023 loses to one dated last month, and gets quoted with its old prices.
- How to measure visits and mentions from AI assistantsVisits from assistants show up in Google Analytics. Mentions show up nowhere unless you log them yourself.
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