SNIPPETS
Win the featured snippet, the answer box above the first result, for the questions your customers ask.
QUESTIONS
Show up in the People Also Ask results with your own words.
VOICE
Be the answer Siri and Google Assistant read out loud.
Answer engine optimization is being the answer, not just a result. When someone asks Google a question, one page gets lifted into the box at the top of the results, and a voice assistant reads one sentence aloud. We write your pages so the words that get lifted are yours.
How it works.
- 1
Find the questions
We pull the questions your customers ask before they buy, from Search Console and from the People Also Ask results in your market.
- 2
Write the answer
Each question gets a page or a section that answers it outright in the first paragraph, in a form Google can lift whole: a definition, a step list, or a comparison table.
- 3
Mark it up
FAQ and how-to structured data tell Google which passage is the answer, and the page keeps one clear heading per question.
- 4
Measure
Search Console shows which questions you now hold the answer box for. That goes in your monthly report, next to the traffic it brought.
AEO by industry.
What AEO looks like for your trade: the questions your customers ask, what the answer box looks for, and the pages you need.
AEO questions, answered.
Plain answers to what business owners ask about the answer box. Each one answers in the first paragraph.
- How to win a featured snippet
- How to show up in Google AI Overviews
- What is answer engine optimization?
- How to write an answer-first paragraph
- What is People Also Ask, and how do you rank in it?
- How long does AEO and GEO take to work?
- What does an AEO agency actually do?
- Should I publish prices on my website?
- AEO and GEO glossary
- How to find the questions your customers ask
- How to add FAQ schema to your website
- How to write a service page that wins the answer box
- Featured snippet vs AI Overview
- How to optimize for voice search
- How to track featured snippets in Search Console
- Do blog posts help with AEO?
- How to write a comparison table Google will lift
- How to answer "how much does it cost" on your website
- What is zero-click search, and does it hurt local businesses?
The AEO guide.
Nine chapters on winning the answer box, the People Also Ask results, and the voice reply. Written for business owners, free, no signup.
- What answer engine optimization is and who it is forThe plain-words version of AEO, and which local businesses it pays off for.
- How to win the featured snippet for a local questionThe box above the first result, and how a clinic or shop gets its own words into it.
- How to write an answer-first paragraphThe one paragraph shape that Google, assistants and skimming readers all take whole.
- How FAQ pages and FAQ schema get you into the answer boxWhere FAQ questions belong on your site, and what FAQ schema still does after Google's 2023 change.
- How to show up in People Also AskThe box of related questions under the results, and how a lender or clinic gets named inside it.
- How to be the answer a voice assistant reads aloudWhat Google Assistant and Siri read back, where it comes from, and how to write a passage that works aloud.
- How to write step-by-step content that becomes the answerThe list shape Google lifts whole, and how a clinic or shop writes steps that qualify.
- How definitions and comparison tables win answer boxesTwo shapes Google lifts whole, the one-sentence definition and the small comparison table.
- How to measure whether you are winning the answerThe four numbers that tell you whether your site holds the answer boxes, and where to find each one.
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