What does a GEO agency actually do?

A GEO agency asks the AI assistants the questions your customers ask, records who gets named and why, fixes the facts the assistants read about you, builds the mentions they trust, and measures the visits and recommendations every month. If an agency cannot show you the assistant answers before and after, it is not doing the work.

The first month

The agency runs your core questions through ChatGPT, Gemini, Copilot, and Perplexity, phrased the way a customer would ask, and saves the answers. That is the baseline: who is named, what facts are cited, which pages the assistants used. Then it checks whether the assistants can read your site at all, and whether your site, your Google Business Profile, and your listings agree.

The ongoing work

Writing the facts the assistants need onto your site as sentences they can quote: services, prices, hours, service area, credentials, policies.
Fixing robots.txt and anything that hides your text from the crawlers.
Matching your listings to your site, word for word, across the directories.
Earning mentions on the local and industry pages the assistants trust.
Asking for reviews that describe the service, and replying to them.
Re-running the questions monthly and reporting who is named, with the AI referral traffic from Google Analytics.

What to watch for

An agency that sells "AI visibility" without showing you the assistant answers. One that promises to be named for every question, which nobody controls. And one that treats GEO as separate from your website and listings, when the website and listings are what the assistants read.

Questions people ask

Is GEO worth it for a small local business?

Yes, if your customers ask assistants for recommendations, which more of them do every month. The work is mostly the same facts and listings you need for Google anyway.

How is progress reported?

The saved assistant answers, month over month, and the AI assistants row in your Google Analytics acquisition report.

Do you do GEO on its own?

We run it with search, because the assistants read the pages that search work produces. One plan, one report.

Want this done for you?

This is the work we do for every client: search, answer engines, and AI assistants, on one plan with one monthly report. Tell us about your business and we will tell you what we would do first.

Let’s talk