How to write a business description AI assistants can quote

A quotable business description is two to four sentences that state what you do, where, who you serve, and the one or two facts that decide a recommendation: hours, specialties, credentials, a price range. It uses the words customers use, no slogans, and it appears word for word on your homepage, your Google Business Profile, your llms.txt, and every directory listing.

The template

"[Business] is a [what you are] in [town, state] serving [area]. We [main services], for [who]. [The deciding fact: same-day, licensed in five states, open Saturdays, 48-hour pre-approval]. [How to start: call, book online, walk in]." Fill it in with your facts and read it aloud. If it sounds like something you would say to a customer, it is right.

An example

"Home Loans with Jacy is a mortgage lender in Twin Falls, Idaho, licensed in Idaho, Montana, Colorado, Minnesota, and Wyoming. We handle conventional, FHA, VA, USDA, and jumbo loans, and we can fully pre-approve most buyers within 48 hours. Apply online or call the office Monday to Friday, 9 to 5."

What to leave out

Adjectives about yourself: trusted, premier, leading. Mission statements. Anything the assistant cannot verify. A sentence an assistant can quote is a sentence that would be true in a court record.

Where it goes

The homepage, near the top, as text.
The Google Business Profile description.
Every directory listing’s description field.
llms.txt, as the summary.
The Organization structured data, as the description.

Questions people ask

Should each location have its own?

Yes, with the town and the address in it. One paragraph per location, same shape.

How often should I change it?

When a fact changes. Otherwise leave it; consistency across time is part of being verifiable.

Can it include a price?

If you publish prices, a starting price or a range is a strong fact to include.

Want this done for you?

This is the work we do for every client: search, answer engines, and AI assistants, on one plan with one monthly report. Tell us about your business and we will tell you what we would do first.

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